In an interview with The A List Daily, Tony Key (Senior VP of Sales and Marketing) explained that the cost of creating games are now so great that Ubisoft has no interest in creating standalone titles. To drive the nail in the wall, so to speak, Key replied to a question on whether Watch Dogs would spawn a sequel by saying: “Absolutely. That’s what all our games are about; we won’t even start if we don’t think we can build a franchise out of it- it’s too expensive.
“We feel like we’re in a really good place with Watch Dogs, but until we’re the biggest game of the year we’re not going to be satisfied.
“Last year we cleaned up at E3 because we were pretty much the only next-gen game around. Watch Dogs for us is really a franchise because we’re tapping into something people really care about, never more than when the NSA PRISM scandal broke.”
As most people know, Ubisoft is home to a number of highly successful franchises, including Assassin’s Creed and Far Cry. Their stance on original IP is understandable, given the exorbitant amount of money that goes into making a blockbuster game. But still, I for one would like to see more original titles coming from these triple-A game developers, especially in the light of the surge of indie games on the PS3 and Xbox360. What do you think, folks? Would you like to see more original titles for the next-gen consoles?