• Microsoft Paying YouTubers to Portray Xbox One in a Positive Light


    This is a huge bit of new and has been blowing up all over the internet! If you haven’t heard about it then you might want to hear about this! It seems that Microsoft has been offering some extra money to those who make positive youtube videos about the Xbox One and its games.

    This promotional offer was supposedly given to Machinima video partners till 16th January 2014. The videos that qualify for this promotion should contain at least 30 seconds of footage mentioning the Xbox One and then contain the tag “XB1M13”.

    The news went viral when a copy of the full legal agreement  was leaked on the website Ars Technica, which showed that in order to qualify the video could not contain ‘anything negative or disparaging about Machinima, Xbox One, or any of its games’.

    The creators could be neutral and still qualify but in no way were they allowed to talk about the deal to anyone. If everything was done accordingly then the creators would earn extra $3 per thousand views, up to the first 1.25 million video views. So if you did manage to get the most number of views then you could earn about

    If all that was in order they got an extra $3 per thousand views, up to the first 1.25 million video views. Assuming you got the maximum number of views that’s around $3768 per video!  As of now there is no official word from Microsoft regarding this, but this story seems to be quite legit if you check out all the info here at NeoGAF. Even Angry Joe, a big youtube game reviewer, has confirmed it in a tweet.

    Considering it as real, this act is definitely against the law. As can be seen from this link -  UK Committees of Advertising Practice (CAP)  and I highlight the following rules - Rules 2.3 (Marketing communications must not falsely claim or imply that the marketer is acting as a consumer) and 2.4 (Marketers and publishers must make clear that advertorials are marketing communications) seem particularly relevant.

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